[Sydney, Australia] Apr. 01, 2016 Valvoline™ – the world’s first trademarked lubricant brand turns 150 years old. Founded in 1866 and expanded to Australia in 1901, Valvoline and its lubricants, chemicals and car products are now available in more than 160 countries and territories worldwide.
Key milestones over the past 15 decades include:
• 1866: Dr. John Ellis founded Valvoline in 1866 when he discovered the lubricating properties of distilled crude oil, formulating the world's first petroleum-based lubricant. Valvoline™ oil was officially trademarked in 1873.
• 1895: The first-ever car race organised in North America was held in Chicago, Illinois, in 1895. The Valvoline lubricated, two-cylinder, one-and-three-quarter horsepower car won first place. And from this point forward, Valvoline would cement itself in racing culture. Today, team Valvoline™ races in numerous high-performance series worldwide.
• 1901: Valvoline first imported into Australia by Carrigan Brothers.
• Early 1900s: As Valvoline entered the 20th century, it continued to gain traction in the auto world and became a recommended oil for the iconic Ford Model T, making Valvoline a household name as vehicle ownership rapidly expanded. The brand extended its product offerings internationally, and Valvoline's groundbreaking innovation continued, successfully pioneering one of the world's first aircraft engine motor oils in 1910.
• 1939: Valvoline developed X-18, the first all-purpose gear oil. This innovation reduced mechanic shop product inventory and exceeded manufacturer specifications of that time.
• 1940: Valvoline is the first company to offer an unconditional money back guarantee on its engine oil.
• 1942-1945: Valvoline oil was widely used to lubricate allied vehicles throughout the duration of World War II.
• 1954: With automakers shifting to powerful overhead valve V8 engines, Valvoline developed its All-Climate™ Motor Oil – eliminating the need for seasonal oil changes.
• 1965: Valvoline introduced Valvoline™ Racing Motor Oil to the world in the mid 1960s. Its superior technology was developed to better protect engines in high-stress situations and met the needs of the "muscle car craze" of the era. Used in multiple forms of racing, Valvoline racing oil became, and remains to this day, the best-selling racing oil of all time.
• 1970s-1980s: During this era, Valvoline won in the Indy 500 (1970), NASCAR Daytona 500 (1972) and gained its first Formula One World Championship (1978). In the 1980s, a string of Valvoline cars, driven by some of racings biggest legends, raced first across finish lines around the world.
• 1990: John Laws signs on as Valvoline ambassador. Valvoline also forms First Recovery for the collection and recycling of used engine oil.
• 1996: Valvoline again leads in product innovation with the introduction of DuraBlend™, its first synthetic blend engine oil. This development brought the many benefits of synthetic to a broader consumer base and pioneered protection for the smaller, high-RPM engines of the day.
• 2000: The Valvoline GRM Commodore wins Bathurst.
While others were focused on new engines, Valvoline was busy tearing apart older ones to make them run better, as consumers began holding on to their vehicles for longer periods of time. The result was the launch of Valvoline's MaxLife™ High Kilometre Engine Oil – the first engine oil specifically engineered with technology that provides increased longevity for cars over 100,000 kilometres. Over the next 10 years, others would follow Valvoline's lead, and the category of high kilometre oil became an industry staple.
• 2011: Product innovations continued with the release of NextGen™, a premium lubricant that is technically advanced and environmentally responsible.
• 2016: Valvoline is celebrating its 150th anniversary.
Click here for an animated timeline.
Thanks for all of your support. We are very much looking forward to the next 150.